Martin Villeneuve first made his mark in advertising through Sid Lee and the Cirque du Soleil. In 2012, he released his first feature film, Mars & April, adapted from his eponymous graphic novels. Premiering in Karlovy Vary and opening the FNC Focus section, this sci-fi film received 10 nominations, including one for best adaptation at the Canadian Screen Awards. In 2014, he won an acting award for his short film Imelda, for which he shot two sequels released in 2020. His second feature film, Les 12 Travaux d’Imelda will be released in autumn 2022. Villeneuve is directing the animated series Red Ketchup, based on the best-selling comic book character, which will be released in 2023 on Teletoon at night.